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Book Title: The Candidate|
The author of the book: Samuel L. Popkin
The size of the: 7.76 MB
City - Country: No data
Loaded: 1985 times
Reader ratings: 4.6
Edition: Oxford University Press
Date of issue: 2012
ISBN 13: 9780199922079
Format files: PDF
Read full description of the books:
There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Giuliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them.
While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again?
Based on detailed analyses of the winners--and losers--of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns--George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails.
As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.
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Read information about the authorFrom Wikipedia:
Samuel L. Popkin (born June 9, 1942) is a noted political scientist who teaches at the University of California, San Diego. He received his Ph.D. from M.I.T. in 1969. Popkin has played a role in the development of rational choice theory within political science. He is also noted for his work as a pollster. Popkin has published in unusually diverse areas. His most recent book is The Reasoning Voter: Communication and Persuasion in Presidential Campaigns; earlier he co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency. He is equally well known for his work on peasant society, with particular reference to East and Southeast Asia, including The Rational Peasant: The Political Economy of Rural Society in Vietnam. Popkin has also been a consulting analyst in presidential campaigns, serving as consultant on Bill Clinton's presidential campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His current research focuses on presidential campaigns and the relationship of public opinion to foreign policy. He is married to Susan Shirk, Professor of Political Science at the Graduate School of International Relations and Pacific Studies at the University of California, San Diego.
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