Read According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler Free Online


Ebook According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler read! Book Title: According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
The author of the book: Philip Kotler
The size of the: 23.67 MB
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Loaded: 2897 times
Reader ratings: 4.2
Edition: AMACOM
Date of issue: May 6th 2005
ISBN: 0814472958
ISBN 13: 9780814472958
Language: English
Format files: PDF

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Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.


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Read information about the author

Ebook According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions read Online! Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)


Reviews of the According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions


ALFIE

This book will make you shudder, infiltrate, and change your mind about this crazy world.

AUSTIN

On one Breath

FREYA

You need to drive a phone number to protect against robots.

FREDDIE

One breath reads!

WILLOW

A hard book, obviously not for everyone.




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Download EBOOK According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions by Philip Kotler Online free

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