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Ebook E-Marketing by Judy Strauss read! Book Title: E-Marketing
The author of the book: Judy Strauss
The size of the: 633 KB
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Loaded: 1812 times
Reader ratings: 7.6
Edition: Prentice Hall
Date of issue: October 1st 2008
ISBN: 0136154409
ISBN 13: 9780136154402
Language: English
Format files: PDF

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The 5th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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